Nexcey Editorial Team · Sources checked 12 September 2026 · Editorial standards. Nexcey provides website services; links to Nexcey are self-promotional.
A B2B website redesign costs the work required to improve the buying journey. A visual refresh using approved content is a different project from repositioning a company, rewriting service pages, integrating CRM forms and moving hundreds of indexed resources. Ask agencies to price a defined scope before comparing their totals.
This guide uses USD planning examples for professional service procurement. They are transparent calculations, not surveyed industry averages, binding prices or a promise about Nexcey's fees. Geography, specialist expertise, content readiness and procurement requirements can move a real quote outside these examples.
Budget ranges you can adapt
Build a first estimate from hours × an assumed blended rate, then replace the assumptions with supplier proposals. Hours below include coordination and quality assurance; they are scenario inputs rather than measured benchmarks.
| Illustrative scope | Assumed effort and rate | Calculated budget |
|---|---|---|
| Focused refresh: existing CMS, approved copy, a few templates, no major integrations | 120–220 hours × $100/hour | $12,000–$22,000 |
| Growth redesign: research, messaging, reusable templates, CMS and CRM forms | 300–600 hours × $125/hour | $37,500–$75,000 |
| Complex rebuild: multiple audiences, migration, localisation and several systems | 800–1,600 hours × $150/hour | $120,000–$240,000 |
These are not minimum prices. A tightly constrained project can be smaller; a large international website can cost much more. The purpose is to expose what has to be true for a budget to work. An unusually low estimate should explain which work your team is supplying or which outcomes are outside scope.
What makes B2B scope different?
B2B buyers may include users, technical evaluators, procurement and executives. They need different evidence. A prospect checking integration compatibility should not have to request a sales call just to find basic technical information. A budget approver may need implementation expectations and a credible business case.
List the questions each audience must answer, then assign content and a next step. Count reusable templates separately from populated pages. A hundred resources using one template are not equivalent to a hundred custom layouts, but migrating and checking those resources still takes time.
Inventory case studies, downloadable files, forms, CRM properties, lead-routing rules and multilingual content. Identify which assets are approved, which need interviews and which require legal or client permission. “Content supplied by client” is not a schedule unless somebody owns it.
Worked agency scope: $60,000 before contingency
The example below assumes a 480-hour project at $125 per hour. It covers a marketing website with a manageable resource library and one documented CRM integration. It excludes a customer portal, ecommerce checkout, rebranding, translation and paid media.
| Workstream | Hours | Illustrative fee | Acceptance evidence |
|---|---|---|---|
| Discovery and stakeholder research | 40 | $5,000 | Approved goals, audience priorities and scope |
| Information architecture and content | 100 | $12,500 | Page map, messaging and approved copy |
| UX and visual design | 80 | $10,000 | Responsive templates and key journeys |
| CMS and frontend development | 140 | $17,500 | Editable, working page system |
| CRM and measurement | 40 | $5,000 | Verified form routing and agreed events |
| QA, migration and training | 50 | $6,250 | Test log, redirect checks and handover |
| Project management | 30 | $3,750 | Decisions, reviews and delivery coordination |
| Total | 480 | $60,000 | Excludes taxes and third-party fees |
An illustrative 15% contingency adds $9,000, producing a $69,000 planning envelope before tax and recurring services. Contingency is a reserve for uncertainty, not an automatic agency entitlement. Define who may authorise its use and what evidence is required.
Compare fixed fees, time and materials, and retainers
Fixed fee works best when deliverables, revision rounds and acceptance criteria are clear. Check the change-request process: an attractive fixed price can become expensive when essential content or migration work was excluded.
Time and materials suits discovery or uncertain integrations. Ask for a cap, reporting cadence and a decision point before additional spend. Compare the composition of the team, not only its average hourly rate.
A retainer can cover ongoing improvement after launch. Identify the included capacity, response targets and whether unused hours roll over. Do not confuse a support retainer with unlimited feature development.
Costs that are easy to miss
- Copy interviews, editing, photography and permissions.
- CMS, hosting, premium plugins, consent tooling and form services.
- Cleaning old resources, redirect mapping and document accessibility.
- CRM field mapping, duplicate handling and lead assignment.
- Stakeholder review time, staff training and approval delays.
- Post-launch defect support and later optimisation.
Include accessibility in research, design, content and testing instead of treating it as a last-day scan. W3C's accessibility planning guidance covers integrating responsibilities into organisational work. A procurement brief should state the agreed standard, testing approach and remediation ownership; a tool score alone is not proof that every visitor can use the site.
Protect search traffic and sales operations
Keep useful existing URLs where practical. Budget for an inventory of indexed content, a redirect map when paths change and checks of forms, analytics and CRM delivery. A redesign should not quietly delete the resources that answer buyer questions or support existing sales conversations.
Google's site-move guidance recommends permanent redirects for changed URLs and updating internal links. Treat those tasks as deliverables with an owner. If the domain is staying the same, do not describe every redesign as a domain migration.
Questions to ask each agency
- How many unique templates and populated pages are included?
- Who researches, writes, imports and approves content?
- Which integrations are included, and what happens when they fail?
- What devices, browsers and accessibility checks are in acceptance?
- Who owns the CMS, source code, licences and analytics accounts?
- How many revision rounds and stakeholder workshops are included?
- What constitutes a defect versus a new requirement?
- What happens during launch week and the support period?
Compare proposals in a single scope matrix. A $45,000 proposal that excludes copywriting and migration may not be cheaper than a $60,000 proposal that includes both. Ask suppliers to price the missing work rather than guessing it.
Reduce cost without weakening the launch
Phase low-priority content and optional personalisation. Reuse strong brand assets and reduce unnecessary template variations. Keep core accessibility, form reliability, security and migration checks in the launch scope. Cutting those tasks can create work immediately after launch, when the team has the least spare capacity.
Start with our website brief structure, then decide whether you need a redesign or rebuild. Send agencies the same brief, assumptions and acceptance checklist to get comparable quotes.
Frequently asked questions
Is a B2B redesign more expensive than a simple brochure website?
It can be when it includes complex buyer journeys, substantial content, CRM integrations or migration. Price the actual work rather than the B2B label.
Should SEO be included in the redesign fee?
The proposal should explicitly cover launch-critical SEO work such as URL mapping, metadata, internal links and indexability checks. Ongoing SEO campaigns are a separate scope.
How do we reduce scope safely?
Phase optional features and secondary content while retaining reliable forms, accessibility, essential content and migration checks.
Plan the next step
Discuss your website project with Nexcey. Bring your current platform, goals, constraints and available evidence so the next decision can be scoped clearly.
Sources & further reading
Official documentation and provider information checked 12 September 2026. Pricing and features can change; confirm the applicable contract before purchasing.
