WEBSITE BRIEF WORKSHEET Use this worksheet to describe your project. These are prompts, not completed business claims. 1. Business and audience: What do you provide, to whom, and where? 2. Current problem: What can customers not do easily today? What evidence supports that? 3. Primary outcome: What should improve, and how will you recognize improvement? 4. Main journey: Arrival -> information -> decision -> action -> confirmation. 5. Launch pages: List each page, its purpose and its content owner. 6. Functionality: Describe the user task, required input, successful output and failure behavior. 7. Scope: Mark each item launch / later / undecided. 8. Content: What exists? What needs writing, permission, photography or verification? 9. Constraints: Budget range, timing, access, languages and platform requirements. 10. Ownership: Who controls the domain, hosting, source files and service accounts? 11. Acceptance: Write a testable completion statement for each essential task. 12. Support: Define handover, training, maintenance and response expectations. Before sending: distinguish confirmed facts from assumptions. Ask suppliers to identify exclusions.