LEAN BRAND GUIDE WORKSHEET
Define the decisions people repeat. Attach assets only when you have appropriate rights.

Audience and offer:
Positioning in one sentence:
Three attributes, with a good example and a counterexample for each:
Primary and alternate logo files:
Logo clear-space and minimum-size rules:
Approved backgrounds and one-colour option:
Colour roles, exact values and tested text/background combinations:
Font family, license, weights, language coverage and fallback:
Heading/body/label hierarchy:
Image direction and permission requirements:
Voice: one approved headline, button and support response:
Priority templates:
Current asset location:
Owner, version date and exception process:

Test the guide on a real document and a narrow-screen layout before distributing it.